AZ Concepts
Growth. Transformation. Execution.
Our Services
Strategic Transformation & Commercial Excellence
We support companies through complex change phases – from reorganizations and post-merger integrations to strengthening the performance and efficiency of their commercial operations. Our focus is on strategic clarity, effective execution, sustainable capability-building, and leveraging digital and AI strategies where relevant. We work with mid-sized companies to multinational corporations across diverse industries and regions.
Go-to-Market & Scaling
We develop and implement scalable go-to-market strategies for B2B companies across sectors such as Financial Services, SaaS, Logistics, eCommerce, and FMCG. From segmentation and channel strategy to international expansion and sales structures – we drive growth, market reach, and lasting customer engagement.
Value Creation in PE-driven & Change-Oriented Environments
We support investors and management teams in value-focused transformation. Our approach combines clear strategic alignment with strong operational execution to deliver growth, efficiency, and sustainable performance improvements across DACH, Benelux, and wider Europe.
About us
AZ Concepts stands for pragmatic, results-driven consulting in transformation, sales, and growth. We support companies in demanding change situations – from mid-sized businesses to international corporations – with senior leadership experience, strategic clarity, and hands-on execution.
About AZ Concepts
AZ Concepts stands for pragmatic, results-driven consulting in transformation, sales, go-to-market, and digital strategy – including the thoughtful use of AI where it creates real value. Our experience spans industries such as Financial Services, SaaS, Logistics, eCommerce, and FMCG, serving clients across Germany, DACH, and wider Europe.
About Andreas Zindel
Andreas Zindel is an interim executive, strategy advisor, and senior leader with over 20 years of international experience in growth-focused B2B environments. He has extensive expertise in transforming complex sales organizations, building high-performing teams, and scaling digital business and sales models. His career includes leadership roles at American Express, FedEx, Taulia (SAP), the PHW Group / Wiesenhof, and high-growth start-ups.
Zindel holds a degree in Business Administration and Foreign Trade and an MBA from Cranfield School of Management (UK). He has also completed executive programs at Harvard Business School (US), the University of Oxford – Saïd Business School (UK), and Vanderbilt University's Owen Graduate School of Management (US).
Part of Leading Interim Management Networks
Zindel is part of several leading executive interim management networks. These include, for example, Atreus – A Heidrick & Struggles Company, Taskforce, Nigel Wright and CE Interim. This reflects his positioning for demanding leadership and transformation mandates.
Get in touch
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